For me, the V-Label is an easy-to-understand guide that makes everyday life much easier. It saves me time and effort when I’m shopping because I no longer have to scrutinise the list of ingredients and can see at a glance which products I want to buy.

The V-Label provides clarity on the market for vegan and vegetarian products. I can rely on standardised criteria that apply internationally and I don’t have to worry about companies mislabelling products according to their own criteria.

Since products carrying the V-Label are regularly checked by independent bodies, I now have reliable assurance that these products really are vegan or vegetarian. This confidence gives me a positive feeling when I’m out shopping.