Information for consumers

Are you vegan, vegetarian, flexitarian, lowering your animal food intake, or just curious? Since you’re visiting this site, chances are you want a fair, sustainable (and tasty!) world. We’re with you, and our way of contributing to that future is by making vegan and vegetarian products widespread and easily recognisable. In fact, we aim to certify 100,000 vegan products by 2040.

  • V-Label, an internationally recognized seal of quality for products that are vegetarian or vegan and have passed thorough checks and inspections, is your ally in making your life more plant-based, one informed purchase at a time.
  • A simple and easy-to-understand everyday guide, V-Label saves you time and decision fatigue. Look for the eye-catching yellow logo the next time you’re shopping: you’ll know at first glance which products are approved, and therefore safe to buy!
  • Reliable and trustworthy. When you buy a product or service stamped by V-Label, you can rely on standardized criteria for vegan and vegetarian products that apply fairly and internationally. No need to worry about companies mislabelling products based on their own random criteria. V-Label, founded 1996 in Switzerland, is one of the industry-shapers.

What do we stand for?

When you buy a product or a service provided by V-Label, you can rely that:

  • All ingredients are free from animal origin if labeled vegan, including additives, carriers, aromas, fragrances, flavourings, and enzymes.
  • All ingredients are free from animal origin except for milk, colostrum, eggs, honey, beeswax, propolis, or wool grease if labeled vegetarian, including additives, etc. 
  • All stages of production, processing and distribution needs to be designed in a way that there are no unintended traces (or less than 0.1%) of non-vegan or non-vegetarian substances in the final product. 
  • Processing needs to be designed in a way that there are no hidden animal products used. This happens in biotechnological processes in which bacteria, fungi, algae, eukaryotic unicellular organisms and/or cell cultures are deliberately added.
  • Testing of any kind on animals must not be or have been carried out for the final product as well as for individual ingredients, auxiliaries and other substances used for processing in relation to the product.
  • Last, but certainly not least, the income from licence fees is mainly used to finance NGOs projects fighting for animal justice, environmental protection, and health.