The European Vegetarian Union (EVU) is the initiator of the V-Label. The EVU is an umbrella organisation for numerous European organisations active in the field of veganism and vegetarianism and aims to promote collaboration among them.
As the holder of the trademark rights, the Switzerland-based V-Label GmbH coordinates international cooperation on the V-Label. The V-Label is an internationally recognised brand that was registered back in 1996. For more information about the V-Label history click here.