The target group is growing all the time
The target group for vegan and vegetarian products is diverse and growing all the time. Whether for environmental, health, religious or ethical reasons, more and more consumers are choosing a vegan or vegetarian lifestyle.
The market for vegan and vegetarian products is growing fast
The market for vegan and vegetarian products has enjoyed record sales over many years now. More and more companies recognise the benefits of enriching the market with plant-based products. We are seeing a great increase in both the quality and diversity of vegan and vegetarian products and services.
The V-Label promotes transparency and clarity
At an European level no binding, legal definitions of the terms “vegan” and “vegetarian” have been adopted in the food industry yet. As a result, the reliable labelling of vegan and vegetarian products in accordance with standardised criteria is difficult and can lead to incorrect labelling by the producers themselves. This gap in the law causes uncertainty among consumers and producers alike.
Consumers are increasingly calling for transparency so that they can identify vegan and vegetarian products quickly and with confidence. Currently, only the V-Label can offer this clarity thanks to standardised criteria in the labelling of vegan and vegetarian products.
More and more vegan and vegetarian products are being labelled
Consumer calls for more transparency regarding vegan and vegetarian products are having an effect. In 2012, just 1.5% of food and drink products on the global market were declared vegan. By 2015, this figure had risen to 4.3%, which represents an almost three-fold increase in the number of vegan-declared products in just three years.
The V-Label is the world market leader
Globally, more than 10,000 products and services from more than 1,000 license holders now carry the V-Label, which is registered in 27 countries.
The V-Label categories
Through the easily understandable categorisation of products as “vegan” or “vegetarian”, the V-Label is a quick and reliable way of telling consumers exactly what they are buying. The label consists of a “V” sign in a circle with an additional category description.
The benefits of the V-Label at a glance
Vegan and vegetarian restaurants
Enjoy vegan and vegetarian food: Discover the best restaurants in your area!